Monday, 12 August 2013

Low cost, easy to edit email template with graphics - COPPERPLATE

Here is a new Beta service that I've introduced to 2013... Selling email templates. With this easy to edit template (called The Copperplate) it is a simple article by article newsletter, which is a great solution for that tight or ongoing deadlines. The graphics are included with the HTML in multiple formats - its ready to use. The actual email template itself, once unzipped and saved to your computer, can be edited and treated anyway that you please - copyright free. The graphics can be altered, moved or completely replaced at your discretion.

Features and Benefits
- Available with added graphics in AI. PSD. PNG and jpeg format, Save time and money on design.
- Commented HTML code for ease of use.
- Inline CSS styling
- Tried and tested formatting for getting multiple Calls To Action.
- All work is copyright free. You can use the graphics on other projects!
- Filter Friendly, the email has been designed and coded taking into account accessibility and whether it is visible in outlook, hotmail... etc - Avoid spam blocking
- The format has been tried and tested.
- This solution is cost effective and saves time

The zipped email pack is available for £3.99 via safe secure Paypal service

Should you run into any problems or require bespoke email design services please follow this link

Sunday, 14 July 2013

Character Sketches From Train Journey To Work - Random faces, Wimbledom Imp

Wimbledon characters and random sketches
Do you ever find one random sketch leads to another..? These are some faces that I have taken from my sketch book en-route to work in the London rush hour. The man sitting on the bench is based on an actual person I've seen sat outside Wimbledon Centre Court with his stomach hanging from under his shirt, smiling to the world - he reminded me of a happy gnome! Apparently, completely oblivious to the fact that all was hanging for the world to see in broad daylight, it was a spectacle to behold and slightly strange.
put it away! (Yet, I felt the need to draw this!)


Mechanical Pencil, HB

Monday, 6 May 2013

Faces Sketch - Mechanical pencil from morning travel sketchbook

random faces in pencil sketch book
Random Sketches From Journey to work
Here is another random set of sketches/ doodles from my morning sketch book.

Jolly women! monstrous ugliness, people, sleep... and... well - stuff!

If you would like me to draw something for you please get in touch, I'm available for commission.

Randomness is welcome


Sunday, 17 February 2013

Making a QR code - Modern Retail Solutions and Marketing : QR code generation

QR Codes

As we all know smartphones are becoming ever more common place and a lot of the western population are “plugged in” 24/7 (I won’t lie, it took me ages to come away from the good old 3320 onto my HTC).

Anyway, if you are not using QR codes in your print-marketing campaigns get on board now. QR codes are a great way of displaying or even up selling existing products. With a quick scan of a QR code from your phone, the prospective customer can be redirected to your website, video or even display a message, more details below!

For Satzuma, we have been applying QR codes to our newest packaging. The customer(s) – talking from and end user perspective, would look over the product, answering their own questions and forming their own analogies of the product inside before making that decision on whether to purchase the product. But with a QR code this gives the packaging that additional level of information. The customer can scan the QR code, be directed the webpage with the video or text information and find out how the product works, giving that extra layer or information regarding your product that would otherwise be lost to chance… lets face it - print technology, as it stands can’t project a video of the product in action in front of the consumer.

Example: in other words a customer has picked up the product, looked over the information on the back of the packaging and they are still confused. Or not – they can scan the QR code located in an easy to find location and watch the product in action, answering any unanswered questions and perhaps showing extra benefits that they would have not been otherwise considered – there’s a perk!

QR code is a great way of bridging that gap between print and digital media.

QR code scanner FREE resource – click link to make your own QR code!

Other tips with QR codes
A handy trick if you are stuck for space. If you have too many black squares in a small space on your QR code, a QR code reader will have difficulty scanning – fact! (would recommend 2cm min)
A handy way of getting around this little problem is by copying your link into the URL shortnener first and then copying your shortened URL into QR code resource (here) you will now have a less crowded, less blurry QR code for your print.

Link shorteners

QR Scepticism – Am I a true believer?
I have written this article singing the praises of the humble little QR code but how effective is it really...?
We see them everywhere in the city but I am yet to see its full effectiveness as an actual marketing solution, I rarely see anyone scanning QR codes. I know don’t tend to bother unless I know I’m going to get a big benefit from it – time will tell and analytics will show.

Thank you for reading.